No, if you go into most Ontario liquor stores, you'll see that there is a very dedicated section to VQA wines. Distribution is always tough. Obviously, when you're deriving a lot of your revenue from taxes, and you have this open market system and a monopoly at the same time, it's probably tough to do.
What we need is to have consumers demand our product. We're not afraid to be competitive, but we need our consumers to demand our product. As I said earlier, you have these countries coming in with huge subsidies from their own home markets in the first place, so by the time the bottle of wine gets to Canada, they've had a ton of support. We're looking for the same in our own domestic market.
Going back to our request, while we are dealing with the potential of trade barriers, we need consumers to demand our product, and that comes from their seeing it on the shelf or, in fact, through marketing campaigns that are supported by the federal government and the provincial government, which—