Clearly the domestic content as a dollar value is greater than the blended piece that we see.
When I get to the bottom part of that, the winning at home strategy, am I reading this right in the sense that you believe you can increase the Canadian portion of $3.1 billion at an 11% rate versus increasing the continental blended portion at a 4% rate? Is that the sense I'm taking from this? Obviously it means a heck of a lot to farmers if it's 100% content in that bottle versus a percentage, when it comes to a grape farmer in the country as the primary producer. Is that the sense that I'm seeing there or am I missing a piece of it?