That's actually a great part of Farm Credit Canada's “Agriculture More Than Ever” campaign. It's about getting out there to tell your story about agriculture. We're talking about the social licence of farmers and how we need to maintain that and about telling people why we do what we do. We farm for the reasons of being more efficient and the fact that we provide food for the world. That's a great campaign. Even those signs they're holding that are shown there help to promote agriculture too.
On February 26th, 2015. See this statement in context.