Yes, the fish industry does a fairly good job, but that's because all of those importers are licensed and there is a responsibility there and there is accountability.
We've seen cereals from the southern U.S, canned tomato products, BBQ sauces, and all of those kinds of products that get into the Canadian marketplace.
There are two things that happen there. One is this product is sold without accountability, but also, a retailer would say, “Hey, wait a minute. That product is being sold in my competitor's store at a really good price” and he wants the same thing in his store. Product diversion is a huge issue.
I'll give an example.
When you have a price war down in the United States, you might have a lot of inventory left over. Where do you want to get rid of that inventory? You don't want to get rid of it in the United States, so you sell it to somebody who sells it in Canada for you. If it's ketchup or whatever, it goes to one retailer, and the other retailer is saying, “Hey, Heinz, I want my share. I want my product at the same price.” That's not fair.