I'll be welcomed back any time.
Listen, there are a couple of things.
Number one, I think probably they get graded more on how they inspect plants than they do on putting people at the border.
You can monitor the border in a lot of ways. One is if you license the importers. We've been a big advocate of this for years. If you license importers, then you have some control mechanism over what they do and how they do it.
We have found a number of companies that buy product in the grey market in the United States. What happens is that then they don't want to bugger up the American market, so they ship it into Canada. Well, by the time you get it out of the country, it's been sold. We do have some of those high-profile cases. You have a lot of companies that are discounters, and the products just leach into these discounters all the time. It's taking away jobs.
The other thing is that because the dollar has now gone to about 80ยข, many companies shipping into Canada won't do it on a full margin, right? It's fully absorbed cost, so they dump it. Now, you need to have a 38% market share and a lot of time to take these people to court, but there are other ways. You can take a good look at their labels and find infractions easily, especially if they're unilingual.
There are a lot of things, but it's an attitude thing too. The CFIA recently I think changed its mandate, because they used to be the cornerstone for our competitiveness as well. They ensure the marketability of our food, and if our food isn't of high quality and we don't have the right systems in place, we can't ship it anywhere. There should be some quid pro quo.
You're right. The United States is very aggressive. For my guys, if those labels aren't correct, that food comes right back.