Research definitely is always being done on that, especially for new Canadians who aren't European-based. When we're talking about people coming in from India and from Asia, they have a different cultural cuisine, let's say.
When new immigration to Canada starts from a country.... You can take a look at history right back to when the Dutch came in the 1920s and 1930s, when the Italians came in the 1960s, and when Asians started coming in heavily in the 1980s, along with the Indians. They have taste preferences. There are some products we didn't grow here in this country that they would definitely pay a high price to import, because it's tied to them religiously and culturally, and it's very important.
A lot of research has looked at changing what we grow to meet the demographic change in regard to some of these populations within the country. Right now, work is being done on Asian eggplant and East Indian eggplant. We've done work on an East Indian red carrot. They also need okra, bok choy, Shanghai bok choy, and all the different Asian lettuces. There is definitely work being done on trying to take some acres out of what we grow too much of and putting some acres into that.
There's a slow transition, because if you don't get it just right, you can't sell it. The flavour, the taste, and the look have to be exactly what they have back home or they're not interested.