Thank you, Mr. Chair.
Thank you, guests, for coming.
My first question is for the wine producers.
When you're in Europe, whether you're in the Bordeaux area or the Rhine River areas, you see way more loyalty with regard to people drinking their local wines. There is more knowledge and there is more loyalty. You see it in all the restaurants. You see it everywhere.
You mentioned that big gap: that we could be selling local wines in our regions. Look at the Niagara area. It's only 100 kilometres or so away from Toronto. You would think that if we were doing it right, that whole area, the Toronto area, would be drinking half the Niagara wine, but that's not the case. How do you get that loyalty, whether it is in restaurants or in markets? How do you make that happen?