Thank you very much.
On your first point, we are fully coordinated and integrated with the Canadian Vintners Association, and we're a member of the CVA. We have a national strategy that is complementary to our provincial strategy in Ontario and to the provincial marketing strategies in British Columbia and Nova Scotia. We look at this from a holistic standpoint. All the pieces have to work together in order to ultimately be effective for the consumer.
We also have marketing funds within Ontario and within British Columbia, and we would look at how those funds can work in tandem with federal funds to have an efficient and an effective overall program. We think that's absolutely the key to our success. You can't run things independently and separately. They have to be totally complementary.