I think there are some opportunities, and Lisa can speak to this on the food side better than I can. Again, we're not talking beer because I call that the “liquid food” side of it.
I don't know whether many people are aware of it, but there is barley flour available on the shelves in grocery stores now. Certainly that's a market that, as we move through the health food side of it, I'm certain has opportunities.
There's one that's not talked about a lot, and certainly it's fallen on the back burner, and that's the ethanol industry. Barley has a very good fit in the ethanol industry; the ethanol production from barley fits very well. So there's an opportunity there, although I think that we're past making the ethanol side of things the focus area.
When you talk about opportunities for barley—I've said it earlier—the craft brewing industry has absolutely exploded. Certainly, when I talk to the maltsters, there's more and more demand for malt barley through these small craft breweries.
In my opinion, as the image of barley becomes more focused on being a healthy food, there's going to be more and more opportunity to expand the barley acreage, especially in Canada.