It's all a matter of dollars and cents. Hang the carrot out there, and they'll grow the barley.
That's what happened after 2008 when we were at 5.7 million acres. The malt industries realized that, if they were going to get farmers to grow barley for them, they had to offer prices attractive enough to get them to grow barley. And that's what we have today. They put the carrot out there, and producers are producing the barley they're looking for.