The opportunity we're discussing right now is really contingent upon the continuation of trends in processed food products that are prevalent in both North America and the European Union today. The bet that seems to be on by the food manufacturing sector is that if you can take established brands that consumers are already used to eating and you can reformulate, at least partially, some of those brands with ingredients that have better health, nutrition, and maybe even better sustainability attributes than the current products, then the substitution effect can begin to be quite large.
At this very moment in time, we're really making inroads into the North American market. The European market is one that we expect future growth in, but we still have a trickle in there today.