In general, the first range of products that we expect to make inroads on is baked products and also pastas. As you have probably seen, there are examples on North American retail shelves today of pastas that have been reformulated to include lentil and chickpea flours, essentially providing a more complete nutritional and protein quality profile of the pasta. This is an example of the sort of thing we expect to see much more of in the future.
On November 21st, 2013. See this statement in context.