Hulless barley, or food barley for human consumption, is less than 1% of the market share right now. What we've done is that we've gone ahead and got a health claim, which was obviously very rigorously vetted scientifically, to prove that barley is good for you. We've been using that health claim to try to create both market pull and market push so we're growing more hulless barley. Hulless barley is the one that has the higher beta-glucans.
On November 21st, 2013. See this statement in context.