I know the grower groups are all doing that already. They log an awful lot of time on airplanes and spend an awful lot of time in Asia, in Europe, selling their products and telling their stories.
We're also mindful of the fact that there is a market access team at Agriculture and Agri-Food Canada that is hard at work on these very issues. They have a market access day every year and they invite stakeholders like ourselves and other grower groups there. Every year I'm struck by how difficult their job is and how glad I am that I don't have their job. It's difficult. These trade issues, as you're understanding, are tough to deal with. But I'm confident that the market access team has a pretty firm hold on what the challenges are.