It's a very competitive process.
Also, as you know, for the last 15, 20 years, farmers in Canada have enjoyed to a large extent, with corn, soybeans and canola, traits such as herbicide tolerance and insect resistance, and so on. That has really, in some aspects, revolutionized how farming is done in Canada. That's been a great benefit for Canadian farmers, who then harvest their materials, their grains or whatever, which then can be exported to the EU.
So what's in the pipeline for the future? There are going to be more of those things—different types of tolerances to herbicides and more resistance traits to insects. Reflecting on what my colleague mentioned earlier, between 30% and 70% of crops would just be lost unless we have innovations. It's not just biotech, it's not just pesticides, but innovations such as those are very important.
Our member companies are actively looking into other avenues that will be useful for farmers, drought tolerance, for example. In fact, I think there's going to be a drought-tolerant corn variety that will be available next growing season. There will be more of those sorts of things as well. We're hearing about salt-tolerant crops. Moving further out into five and ten years' time, there may be some characteristics introduced through these modern innovations that will benefit consumers in terms of removal or minimizing the presence of allergens, modifying oil profiles, and those sorts of things.
How those things will play out in terms of the EU market, we don't know at this point. What we're seeking is sort of a level playing field in terms of how these things are regulated in Europe versus Canada, science-based regulations, those sorts of things.