You're talking about science and scientists and everybody agreeing, and the negotiator agreeing, all agreeing that beef, pork, whatever product should be coming into Europe, but many times you're dealing with emotion, which is not science-based, so you get farmers and you get consumers....
Do you think we're going to have to have an action team or something from the Canadian government that's going to help us promote and explain our products over there and help us to show how we grow? With climate change and things like that, if we have to grow different types of varieties, it's not a monster product that we're sending over, it's a product that's adapting to climate change or whatever. Do you think we're going to have to do it as a government or do we have to rely on the commodities to do the selling job for their products over there to say that we're safe and they should be confident with our products?