We already go to a number of trade fairs that specialize in products of this kind. One of the biggest international trade fairs is BioFach, in Germany. It already focuses a lot on the organic food market. We have been putting a lot of effort into promoting organic syrup. The growth in organic maple syrup and in conventional maple syrup go hand in hand. We are already working hard along those lines.
On November 26th, 2013. See this statement in context.