We do not want to talk about our competitors' commercial strategy. We produce only bottled products. The problem with sending the bulk product over there is the way in which it is processed in European plants in terms of the appellation, the brand. I cannot talk about what others do, but the idea behind the brand is to be sure about what they do in Europe. The CFIA has no control at all over the brand in European plants. We do not export in bulk, but it is a business decision.
On November 26th, 2013. See this statement in context.