We have been investing in promotion in Europe for several years. Last year, exports increased from 5% to 6%. It would be an attainable objective to invest more in promotion, say, 10% per year for the next five years.
November 26th, 2013 / 4:50 p.m.
President, Fédération des producteurs acéricoles du Québec
We have been investing in promotion in Europe for several years. Last year, exports increased from 5% to 6%. It would be an attainable objective to invest more in promotion, say, 10% per year for the next five years.
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