International trade is increasingly a team approach between government and the private sector. Certainly trying to gain market access is a struggle in certain areas, and the more we can work together to help other countries and their markets understand what we have to offer in Canada is a tremendous value. We would encourage the government to continue to provide those resources, particularly in areas of the developing world where the challenges are greater. Certainly in Europe there is perhaps not as much understanding of the value of products like canola and some of the fertilizers that are used here. Certainly the Government of Canada and its staff, the foreign service and the trade commissioners, can play a critical role in that.
On November 28th, 2013. See this statement in context.