I guess it is a combination of things.
There's a lot of demand for oilseeds worldwide. The demand is increasing. We work hard to ensure that we differentiate canola from other oils based on its health characteristics: the fact that it has no transfats, no cholesterol, and low saturated fats, and it has the good fats that are good for your body. A lot of the growth of the canola industry in world markets is because we've been able to differentiate it from other oils that have high saturated fats and not the same kind of health characteristics for a health-conscious consumer. Demand is up; that's one thing.
The second thing I'd point to is the investment that producers have made and that the seed industry has made. It's a system that provides returns for the investment that private sector seed developers are making in new seed varieties for the canola sector. I think that's helped improve the crop, improve yields, and improve weed management. It's made the farmer a more competitive farmer.
It's opening up investment by the farmer, by the exporters, and by the crushers in the industry, which is building more production to meet that demand.