It is a whole value chain and it's very vertically oriented. My colleagues here are from western Canada and the Prairies. That's our largest concentration of organic farms in the country. Their product doesn't typically only sell to the local consumer. It's a commodity product. It's wheat, oilseeds, pulses, and those need to go to other markets, so there's a vertical value chain, but a tremendous market opportunity both here at home and abroad.
On November 28th, 2013. See this statement in context.