It has been a frustrating couple of years.
We were first actors here. We really defined the space. The Canada-U.S. equivalency struck in 2009 was a landmark. It really caught the attention of the entire world because it was a new paradigm. In fact, when Prime Minister Harper and President Obama declared and announced the creation of the Regulatory Cooperation Council, they used this 2009 organic equivalency as a precedent and model that they wished to see replicated in other sectors as well.
It was a very important model, one which we in Canada aggressively pursued with other trading partners, in particular the EU. In 2011 we were the first to strike a similar deal with them. However, when it was promulgated and put into the EU legislation, the language they used limited that to Canadian origin exclusively, so once you get into a multi-ingredient product, that becomes prohibited. The Americans were a little slower out of the gate. They had the agreement with us, but they were still negotiating with the EU. They saw what happened with our agreement.