I think that's a good point on the timing side of it. I don't think any of us would disagree that a healthy food strategy is a positive. It's something we should follow, but we need to ensure it is based on good science. To me, it does give that mixed message, right? We're trying to tell our trading partners, whether they're in CETA or the United States, that we would really like them to buy our great products, but we're telling Canadians that these products are actually unhealthy for them. If I were Italy, for example, I'd be saying, “Why should I buy that if you're telling your own residents not to buy it?”
When it comes to the food guide and the front-of-pack issue, would your suggestion be to just slow down? Would it be to look at this a little further? As a health issue.... I know that I have letters from hundreds of health professionals who are saying that this is not based on up-to-date science, that we need to do additional work on this.