I'd like to thank the Standing Committee on Agriculture and Agri-Food for having us here today. We represent Niagara College, and specifically the Agriculture and Environmental Technologies Innovation Centre. On my right, we have Dr. Michael Duncan, Natural Science and Engineering Research Council of Canada's industrial research chair for precision agriculture and environmental technologies. We also have Sarah Lepp, senior research associate. I'm Gregor MacLean, project manager.
What's great about working at Niagara College is, of course, the fact that we have excellent infrastructure, staff, faculty, students and graduates who support and execute our work. Sarah and I are two of the graduates. What's great is that, despite the fact that we're based in Niagara, in southern Ontario, we work with Canadian companies and have impacts across the country, and our partner companies have impacts across the world.
As a refresher, I think all of you know, but it's important to start by indicating that modern farms are businesses. They need to generate revenue, and with that revenue they also need to make a profit. More and more, to do that in a very competitive commodity market, they need to use the data and technology available to them and, in a lot of cases, that's captured under one banner called precision agriculture, smart agriculture, as Stuart was talking about. That's the area we work within, precision agriculture.
We do three things: We build software, whether that's phone applications, web applications or desktop applications; we work with hardware, moving and automated robotics, drones or UAVs, as well as installed environmental sensors; and we work with data, whether that's processing or analytics, turning all that information into wisdom, information that could help farmers make better decisions in their farm businesses.
Ultimately, we are doing work in three primary crop areas: hazelnuts; grains, which are corn, soybeans, and wheat; as well as vineyards, grapes. Those are not the only things we're willing to work on, but that's what we've been doing for the past number of years. We're willing to expand as well.
I'll just go over a couple of project examples to help folks understand what we can do and the type of work we do. First, one primary collaborator right now is Ferrero. You might recognize them as one of the world's largest confectionary companies. They make the delicious Nutella, the chocolate hazelnut spread, and Ferrero Rocher, the delicious hazelnut chocolates.
As you can imagine, they buy a lot of hazelnuts. They're the world's number one hazelnut buyer, and the bulk of those hazelnuts come from the country of Turkey. You can imagine that, if Turkey has environmental, economic or any sorts of issues, those could affect Ferrero's supply. Well, it's a really great thing that Ferrero also has a plant that employs over 1,000 people in Brantford, Ontario. With that plant's strategic location, they're looking to see 20,000 acres of hazelnuts planted in Ontario in the next 10 years.
We're collaborating to support that work in two ways. There are long-term historic climate and future climate modelling studies that we're building into proprietary software we're creating with our programming team members for Ferrero. They'll provide that to their clients and their potential farmers for a new high-value crop for Ontario farmers that could be worth anywhere from four to ten times the current cash crop revenues. Also, the export opportunity is a new high-value crop, raw, going outside of Canada. More importantly, it's a value-added crop going throughout North America and Australia that comes from Brantford.
The second project I'll discuss is a great example of our working directly with a farmer. At Yellow Gold Farms, Rick Willemse, who is in Parkhill, Ontario, outside of London, farms over 1,000 acres of cash crops: corn, soybeans and wheat. A number of years ago, he created a very innovative precision agriculture variable rate algorithm and process. People wanted to buy it from him to use it. The problem is, he is a very busy person. He's always needed, and he doesn't have the time to do that work. If he provided the spreadsheets, as you can imagine, somebody would steal his secret algorithm. With our data and software expertise, we built that algorithm into web software for him so that he's able to commercialize it as an export software product or as a domestic software product, giving him a diverse income to his farm operation.
The final project I'll discuss is with a company called SoilOptix. They are out of Tavistock, in western Ontario. They offer a proprietary soil health technology. They drive over a field to collect soil health data, and after that's been done, they take seven to eight hours to process the data. Whether the field is 10 acres or 100 acres, it takes seven to eight hours. As you can imagine, that's a bit of a long time.
We've collaborated with them over the past 10 months. We've cut that time down to 30 to 90 minutes, which is 60% to 90%. The high-valued and high-skilled jobs to process that data are still happening in Tavistock, Ontario, not to mention that their hardware and service technology is being exported around the world: China, Argentina, Brazil, the United States, as well as across Canada. We're helping them to scale that technology while maintaining the jobs in Ontario, and we've seen the workforce double in the last year as well.
You see that the work we do helps farm profitability. It helps them be efficient with their resources, including fertilizers, as well as how they spend their dollars and understand the ROI provided based on technology. Ultimately, it has improved sustainability and business practices to help the farmers make better decisions, whether it be about soil or weather impacts.
This work would not be possible without our funders at the federal level, the Natural Sciences and Engineering Research Council, and our excellent contacts Marie and Marion. At the provincial level, there is the Ontario Centres of Excellence and Padraic, Richard and Alexandra. And of course there's Colleges and Institutes Canada, the base funding they support us with and the internship funding.
We are excited to discuss any questions you have, as well as potential future directions we have in moving and automated robotics.
Thank you.