Thank you.
Mr. Hopson, I'll continue along the same vein with you.
I think you very clearly laid out the challenges your industry has. It's a fairly energy-intensive area, but still one of Canada's strongest exports and one of the greatest economic engines we have. I know that our main competitors, Belarus and Russia, certainly don't have the same kind of standards we do. I think this is definitely a conversation that we need to continue having with your industry, on how we can best support it.
I'm interested in hearing something from you. Worldwide, there is a growing consumer consciousness of how our products are developed. Increasingly, people are concerned about how they are developed, and what kind of standards are put into place. Do you think there would be any value to your industry, to worldwide customers, in showing that Canadian potash was developed with certain standards in place and that we, by far, can outrank Russia and Belarus in these areas? Is it worth pursuing that kind of marketing strategy going forward?