We've done a lot of projects where there's no cost, so we have a kind of pro bono approach. We actually find that the adoption rates are higher when somebody has to pay for something, because they tend to value it more. People who are willing to pay also tend to go deeper into the technology. They're interested in further exploring statistical techniques and different things.
I wouldn't say that the adoption rates of technology are very high right now. There are a lot of farmers who are still doing the blanket fertilizers and blanket coverage, and they don't want IT infrastructure on their farms. They don't want to become IT professionals. As was mentioned in the previous session, there's the thought that we're going to be moving more IT technologists onto farms, but I'm not sure. Each farm is a business and each farmer is the CEO, and whatever philosophy they hold with regard to technology is very hard to overcome. I don't know if money is the thing, or more public infrastructure that they can tap into.
One of the approaches we took very early on was to build cloud-based technology, for the simple reason that it allowed us to project whatever power was necessary, because we can afford the computers and can run them. We have the students who can do the administration, the programming, and all the development of technology that's necessary. Then we can project it right into the farmer's farm, as long as they have a cellphone, a tablet, or a computer of some kind. That eases the adoption of technology by farmers. Because we can provide that service at no expense, it may help them poke around and see what they like doing. We have a crop portal that helps process farm data. We've had it for about three or four years. Is that right?