That's right. A great example of that is the precision farming systems with GPS technology that we see in farm equipment today. I'm sure that just about every combine that rolls across the Prairies has GPS systems in it now.
One of the things I try to do is to get out and spend time with farmers. One of the farmers that I did a ride-along with this spring, in his cab as he was planting soybeans, ran a little plot. It was a 100-acre field and he ran this little two-acre plot inside the field where he decreased the seed count by 20%. That was all programmed into the computer.
When you see that technology first-hand, you can see how farmers are taking on that technology and applying it. When he goes through the field this fall to harvest the soybeans, he can see in that little plot that he put in whether the yield dropped by 20% or stayed the same, and he'll see whether or not there was an economic benefit. There are astounding numbers of areas where we see precision agriculture being applied.
There's another example that I really was surprised about. We hosted a field day for the Pest Management Regulatory Agency back in August. We had 40-odd people from the PMRA visit a farm. We had two sprayers and two planters. One of the planters was controlled by an iPad. Instead of a dedicated computer in the cab of the tractor, hitched by wires, for that planter, the farmer was able to control it on an iPad, including the seed rate and the fertilizer rate. I don't think Steve Jobs thought that was ever going to be the case.