Social media plays such an integral part of our life it seems. Much of that is by choice. A lot of it, on the other hand, on the business side, is how we operate. That's how we keep track of markets. That's how we keep track of what prices are in terms of our inputs. That's how we monitor innovation and technologies we're moving, and we talk. The downside of that, though, is the social media stuff that everybody's on. Is there any evidence of what role that plays?
Farmers get targeted based on the inputs that we use to grow our crops and how we grow our crops, how we raise our animals. We get targeted by certain animal rights groups and individuals who are brutal, not only on our farm but as we transport it. Is that part of anything you have talked about in your pilot project, how we deal with that?