Mr. d'Amours, when you're talking to people, is this something that ever comes up in terms of the negative effect social media may have? There's a productive side of it, but there's a dark side too and it is that continual attack. We want to hear what they're saying. Well, actually, we don't, but there's something within us that drives us to want to see it.
Do you hear that when you're talking to farmers?