It's knowing the things that we say in our everyday language that contribute to the barriers, like “Suck it up”, or “We don't have time for this.” We've been told online, after my husband and I shared our story, that if we can't handle the stress, we shouldn't be called farmers and we can't be farmers.
What we're doing is outlining those barriers, the things we say every day that we might not even know, and providing people with the options or ideas for how to change that: “How can I help? You matter. You count. I'm listening. I'm here for you.”
It's giving people other options to think differently, and knowing that your language can make a huge impact on someone.