I think it's a culture of isolation.
As Kim said, the attitude is, “Suck it up.” I think the big problem is that because they're afraid of being viewed as soft, farmers are reluctant to come forward. It goes back to that cultural issue.
This is not just our generation; this is something that's been passed on through generations. You just deal with it yourself and pull yourself up by your bootstraps. All that language that Kim was referring to is what's part of the culture I think.