Thank you, Chair.
Thank you, witnesses, for your testimony today.
Mr. Campbell, I'd like to start with you. In your opening statement you were talking about the organized campaigns of negativity that go after farmers. Social media has been both a blessing and a curse. It allows you to make that connection with many people who are in your profession. We as politicians certainly understand the campaigns of negativity, but I think the difference is that we in some ways expect them. We know that when we take a political position there will be people out there who disagree with this. The difference with farmers is that this is not just your job, this is who you are. It's your identity. I think what we've heard in testimony in previous days is that there's not enough understanding of the worth that farmers bring. There's a disconnect between the work that farmers do and the end product that ends up on store shelves.
In the context of government being able to do collectively what we can't do individually, do you think there's something that we can recommend to the federal government in trying to promote the value of farmers to bring that understanding to the general public, to help you out, to give you that worth?