I actually do get quite a few messages from people who are basically being attacked online. That's probably the one I get most commonly. They've put themselves in a space to try to do their best at helping a consumer understand what they're doing, why they're doing it, how they're doing it, and all of that. Unfortunately, if someone comes along and—as I've stated before—says some pretty nasty things, usually, most people swallow that and realize that's a troll. If all of a sudden there's a coordinated approach by some type of an organization, then every time you hit refresh, there are a dozen new messages telling you what a terrible person you are.
That wears on a farmer, and all of a sudden it leaves them in a tough position where they think, “I want to do good. I want to help people understand what I'm doing, but, guess what, whether I take a picture or not, the cows are still going to make milk, so do I really need to put myself out there?” Just trying to at least have that conversation about how we got through some of that, how we continue to get through some of that.... It's by no means any level of professional help, but we hope it gets them through what is usually a tough couple of weeks.