The conversation that I know has been had around the table before is about that public trust element. I don't necessarily think farmers need that recognition of “Aren't you great? Good for you.” I don't necessarily think they're looking for that pat on the back. They're just looking to not be attacked. I think that's really what it comes down to. Are there more ways that we can build that public trust so that when a consumer goes to the store and chooses an item—and that's fine that they can choose—they don't necessarily do it because they think this other one is going to kill them or lead to some kind of a problem? Can we just build more trust in the food system? In the agricultural community, I think that would probably go a long way for a lot of farmers.
On October 16th, 2018. See this statement in context.