Can we turn that social media around, in terms of some initiatives, so that we actually use that as our platform to promote what we're doing right to come out against these activists who are out there? They cause incredible stress on us as farmers—not just livestock producers—around the production of our crops because of what we use to grow these crops that are the healthiest.
Is that a thought, that we can actually put together something at a national level, talking about the health of our product, how it's well maintained, how we produce it, and how we look after it? I mean, we can't particularly do things for certain provinces. They do that, but we've never heard that come forward. I was just wondering.