Absolutely. What I think we're all saying is that it needs to be by the people for the people. One thing the Canadian Mental Health Association.... It's not hospital units. It's not fly-in teams. It's people in your community on the ground who work that is bedrock.
We're celebrating our 100 years this year, as you may know. That's the foundation for us. It's by the people for the people. It's helping to leverage the strengths of the community and have it be part of the solution. In other workplaces where we have implemented Not Myself Today, it's engaging the farmers themselves, the ranchers, in developing and delivering the service from a specialized peer support perspective.