You're right about that. If we're talking about the majority, speaking of Canada overall, one in five individuals suffer from mental health problems, which is not surprising. It's the same for physical health problems. To find better ways to reach the population and also so they believe us, they trust us, comes over time. We need to be persistent, consistent and creative. Obviously, when we adopt an activity, there could always be trial and error.
For example, I would go specifically to all those places with anything that could be on television, any ads, anything within workplaces, anything that could be within their neighbourhood, the grocery store and so on, and put ads here or there.
As was mentioned, access to services is extremely important but also before access to services, there is the pain and the suffering in silence. Any of those conversations or anything in pamphlets that they would see, for us to reframe the culture and say they're struggling, at the same time is all within one package. That's very normal. Making that consistent so they see it and they also start talking about it is how we can see the changes. This is also what we have noted in the other populations.
The other aspect we see is how it works in other populations, When we have people within a population, it could be a president, a chair, a leader, whoever, talking about their own struggles, their own issues and normalizing them, then it makes others coming forward more comfortable.