That's a fabulous question.
In terms of innovative ways, there is definitely a progression toward the online community. That's something we've really been working on creating. We have found and noticed a whole lot of success in developing a space that people can come to. Whether they're out in the field or anywhere, no matter what, they can connect to content, to stories from people who've been through something similar. Whether the confidence is there to reach out and pick up the phone and call somebody up and say, “Hey, I'm having a really tough time right now”, there are still opportunities for people to read a story from someone who has been in a similar situation, or has gone through a certain process and shared it, so that they can find a little bit of hope in their situation as well.
That is one opportunity for us to continue to explore and see how it can be more supportive. We've progressed toward creating programming for peer-to-peer support. I think it's going to start small. I think the first thing is to create conversations. Ms. Ashworth mentioned that it's the younger generation that is moving into the agriculture community, who haven't been bred into the culture of “you put your head down and you just get work done”.
It's also a really exciting opportunity for agriculture. There is a new voice coming into the scene that has an innovative possibility to it, that can create conversations that may not have been there, and that can be part of the culture in which we do talk about things, we do participate in conversations around mental health and we do share our stories. It's really exciting that agriculture is becoming so inclusive. It's bringing people in. It's creating conversations with the public. It's creating conversations with each other. I think that's an exciting possibility.