Mr. Chairman and honourable members, and colleagues, Erin, Liz and Mike, thank you for inviting Farm Management Canada to speak before you today.
I'm Heather Watson, executive director of FMC, and I'm sorry I couldn't be there in person. We are pleased to provide an update on the collaborative project with Agriculture and Agri-Food Canada that will explore the link between mental health and its impact on farm business management decisions.
As a brief reminder of our mission and mandate, FMC was established in 1992 to increase the awareness and adoption of farm business management practices to position Canada's farmers for sustainable growth and competitiveness.
As we stated in our testimony in October, we see an inherent connection between mental health and farm business management. We're happy to announce that we have recently secured a three year contribution agreement under the AgriCompetitiveness program with Agriculture and Agri-Food Canada, which includes a number of initiatives that explore the connection between mental health and farm business management. We have started to gain valuable insight into this topic already.
In November, in anticipation of our agreement, we hosted a healthy farmer, healthy farm discussion panel at our annual agricultural excellence conference in Winnipeg, where we welcomed 289 delegates. Gerry Friesen, the self-proclaimed “recovering farmer”, shared his compelling story. He spoke of his struggle with mental health as a hog farmer and the effects it has had on him, his family, his farm and his community.
We learned that while someone's striving for success and encountering challenges can have a negative effect on their mental health, likewise, achieving success and the immense pressure to grow the business and continue the farm and family legacy can also compromise mental health. Understanding oneself, including one's limitations and needs, is crucial. Gerry has since left farming to provide counselling and crisis intervention to fellow farmers. Farm safety specialists and social workers also shared their insights on the connection between managing the farm, mental health, and opportunities to support one with the other.
With our funding agreement now secured, we're eager to commission our national study to explore this connection further. Our study is set to start April 1, 2019. However, since announcing the study in December, we have received requests from industry groups and individuals to be part of the project. As such, we are ready to issue a request for expressions of interest to provide an opportunity for anyone interested in contributing to the study to come forward.
While we know that our farmers are incredibly stressed, and we know that stress can crowd and disrupt decision-making, through this groundbreaking research we hope to further explore the factors influencing mental health, how we can support mental health through business management, how we can support business management through mental health, and the critical path forward. We further seek to explore whether demographic differences exist between regions, production sectors, gender and age, and what steps we can take to meet these individual needs.
We anticipate that this study will involve a mixture of qualitative and quantitative primary research methodologies, including interviews, focus groups, case studies and surveys. To avoid duplication of efforts and maximize resources, we are reaching out to those already working in this space in Canada and abroad. We have also started reviewing secondary research to help inform the scope, format and content of our study.
New Zealand, for example, has done some incredible work on factors that influence decision-making, as well as work on farmer mental health, leading to their farmstrong program. Recently, the American Veterinary Medical Association conducted a study on the mental health of veterinarians and recommended next steps for their industry.
We are incredibly interested in the results of the study and what the findings mean, both in terms of our approach as an organization and for the industry at large, in supporting business development, competitiveness and the adoption of farm business management practices to achieve sustainable growth for the Canadian ag sector.
Over the next three years, we are also planning to establish a national leadership development program to help farmers develop the best version of themselves, not only to build confidence but also to sustain mental health and well-being to lead and empower leadership by others. The insights gained from the mental health and farm management study will be used to inform program development.
As our funding agreement with Ag Canada is a fifty-fifty cost share basis, we continue to actively seek to secure our portion of the cost share. Since announcing the study in December, we are pleased to note that we have been in discussion with Farm Credit Canada, with plans to work together to leverage our resources for maximum reach and impact. We're looking forward to reading the committee's report on the topic as well. We would be happy to keep you informed of our progress and to report back to committee once the study is under way and/or complete.
Thank you, Mr. Chairman, members and guests.