I think the biggest difference is that there's more awareness, both on the public end and in food animal agriculture, about the issues that are important to the public in general. Food safety and animal welfare, I think, are two big topics, big issues, with the public. I think that, for the most part, food animal agriculture has recognized that and is taking steps to address them. In the dairy industry, for example, as you may know, they have a program that's called proAction. They're trying to be proactive to address these issues.
I think one thing that's important for everyone here to realize is that animal welfare and financial viability are not mutually exclusive. As a matter of fact, I would argue that they're exactly the opposite. When I look at primarily dairy farms that I work for, the more we improve animal welfare, the more productive those animals are. It's absolutely a win-win situation, so they're not mutually exclusive at all. There's a real vested interest by our industry to improve animal welfare, because they see there's a real value for them beyond the public perception. I argue that the public perception is really critical.