Right. I think that's a true statement. I'm not sure if you folks are aware of it, but right now, worldwide, antimicrobial resistance is a very big issue. They are very concerned about the effects on human health.
Right now, that's a very prominent topic. Because it's front of mind provincially, nationally and internationally, we're very heavily engaged in that.
Five years ago, I would have argued that animal welfare was the pre-eminent issue from a veterinary perspective, as it relates to food animal agriculture.