The role that you play is important. I'm not sure if a lot of Canadians know the role you play. I come from a rural riding, and I don't know that even those who are in my rural riding understand what NFACC does. Do you do any marketing to the general population to ensure that there is that public confidence between the regular consumer and the farmers who produce the food?
On February 28th, 2019. See this statement in context.