That's a large question.
A lot of it is being undertaken by a lot of associations and using some of the work that comes through the National Farm Animal Care Council. We have robust codes of practice that convey what is possible and what is required and recommended that producers do, then we have programs that can be used to check up on that, and then we have to be able to tell that story to the public and connect with the public.
Some of that is the biggest challenge. People who are farming and ranching look at social media and think it's a great way to connect, but a lot of times we're connecting with ourselves. The same goes with whatever circle of conversation you're talking about—it seems to be internal.
As much as we try to partner with retail and food service to answer the questions people have, it's not easy to lodge yourself in there and provide answers proactively, so we focus on what we can do on our farms and being available for anybody who has questions.
We even have public comment and public participation processes in development of these codes. We do all we can, but we can't always reach everybody in their own little worlds.