Thank you very much, Mr. Chair.
Thank you to all of our witnesses today.
What precipitated this particular study was the previous study we did on mental health for farmers, ranchers and producers. From that we heard from various groups that they feel they are being denigrated by certain actors. That is one of the reasons we're now talking about public trust and perception, because we need to have your groups and organizations helping us move in that regard, giving us some advice, but we also need to realize that all of our members—our constituents and your members—have to be listened to as well. There are some serious things happening that sometimes we just don't want to talk about, which is one of the serious issues that happened with mental health. I know my colleague Mr. Shipley will, perhaps in his questioning, talk about some of the issues with the way animals are moved, transportation.
I would like to talk to Ms. Tranberg on the issues as far as beef is concerned. I was at the Red Deer beef conference last week, and I heard the professor from UC Davis talk about how, in both the beef cattle industry and the dairy industry, there is less greenhouse gas now being produced than there was in the past. The efficiencies that have come about in that industry have helped reduce that. Also he raised the fact that, as far as methane is concerned, it basically becomes a wash. So here is an industry that is being denigrated in the media by those people who haven't seen that information. It was very well presented.
My point is this. How do we make sure people see that information and are educated in that particular way?
There is another point that I want to ask about. There was a discussion about how officials need to understand and trust modern agriculture. If you take a look at the Canada food guide and if you look at the picture very carefully, you might see a couple of little slivers of beef. These are the kinds of things. Officials have to get their act together, but we also have to make sure this message is presented.
Ms. Tranberg, could you present your views on that? If there's some time, maybe some of our other guests could as well.