When you make a statement such as “if we do organic we're following climate mitigation” and “we speak about farmers not understanding soil health, so therefore we would like to include them more in that”, do you not see that, by taking that particular approach that there are those who...?
I farmed for 50 years and there's nothing more important to me than the health of the land that I have and my family and everyone who is associated with that. We've done the zero till, the min till and all of those types of things. We're looking at new ways for technology, so that any chemical that is being put onto a plant is going directly onto the plant that is—