Thank you for your question.
Absolutely, you hit the nail on the head with regard to competitive pricing in a wide variety of products, making sure that consumers have access year round to innovative products at competitive prices.
In terms of innovation at the production level, I obviously would have less to say about that, but every single one of RCC's members has a private label program, names that you would all recognize. There's a lot of innovation going there, both with regard to the types of products and the formulations, and stuff such as that—and we get some really interesting products that way—and with regard to product packaging, and things such as that.
Our members are very actively involved in that when it comes to their private labels, but also they're very happy to provide the consumers with what they're looking for: these innovative products from Canadian producers.