Our reaction and the reaction of our members to the food guide has generally been a very positive one. As I've mentioned, our members supply consumers with what they're looking for. The tastes of consumers are constantly evolving, and what's represented in the food guide is a representation of where we, as a country, are going with regard to our diet.
The reception has generally been positive. The one comment I have heard, though, concerns the notion of affordability. We talked about making sure that Canadians get access to food year round at competitive prices. What's contained in the food guide didn't necessarily take into account what may be affordable for all Canadians. However, generally our members, and I personally, have been very supportive of the food guide.