Right, and some people aren't aware of what that is, and in some cases, with things that have a very long shelf life, it would be inappropriate to put that. I'm thinking specifically about remote communities, northern communities where you have to be very careful about putting a best-before date when something may be perfectly safe to consume but may not be at its freshest, or something like that.
It's something that's worth looking at, and consumer education would be part of that, being mindful of communities where there are different circumstances.