There are a couple of different national associations that work on this, such as the Canadian Organic Growers, as well as ourselves. There are all of the regional provincial associations. Each province has an association, and UPA has a specialist on organic. We, as an industry, are doing public education campaigns in order to deepen the knowledge of exactly what is organic, not only for consumers, but for producers and businesses, so that there can be correct messaging. When we see that there are incorrect claims or over-claims by organic stakeholders, we also correct that. When we see things come out in the media that are alarmist or incorrect, we are the first ones to step in on that.
On April 4th, 2019. See this statement in context.